Consumer Health Digest #09-29

Your Weekly Update of News and Reviews
July 16, 2009

Consumer Health Digest is a free weekly e-mail newsletter edited by Stephen Barrett, M.D., and cosponsored by NCAHF and Quackwatch. It summarizes scientific reports; legislative developments; enforcement actions; news reports; Web site evaluations; recommended and nonrecommended books; and other information relevant to consumer protection and consumer decision-making.

Donald Trump goes MLM. Donald Trump, whom many Americans associate with good entrepreneurial judgment, is now urging people to become distributors in a multilevel marketing company called The Trump Network. In a video on the company's Web site, Trump states that his plan is "designed to lead millions of Americans to better health and financial independence." The company, operating since 1997 as Ideal Health, was renamed The Trump Network several months ago when Trump partnered with the founders. Its flagship product is a "customized" dietary supplement said to be based on the results of a urine hormone test called the PrivaTest. In 2004, Quackwatch criticized the test and many of the company's health claims and noted that the FTC had received seven complaints from people who lost from $5,000 to $25,000 by investing in questionable television advertising programs. [Barrett S. Ideal Health's PrivaTest: Another scheme to sell you something. Quackwatch, Nov 19, 2004] It will be interesting to see whether Trump's involvement triggers media and regulatory attention to any wrongdoing.

Rite Aid penalized for misleading "cold remedy" claims. The Rite Aid Corporation has agreed to pay $500,000 to settle FTC charges that it deceptively advertised that its “Germ Defense” tablets and lozenges could prevent, treat, or reduce the severity of colds and the flu. Rite Aid promoted the products by touting their similarity to “Airborne” products. Under the settlement, Rite Aid is required to make refund forms available in its stores on October 1 and consumers will have until December 31 to submit refund requests for up to six packages of Germ Defense. The FTC has also charged Rite Aid’s supplier, Improvita Health Products, Inc., with false and deceptive advertising on its Web site and in promotional materials supplied to Rite Aid. [Rite Aid to pay $500,000 in consumer refunds to settle FTC charges of false and deceptive advertising. FTC news release, July 13, 2009] Court documents state that Germ Defense products contained vitamins A, C, and E; minerals, including zinc; electrolytes; amino acids; and a proprietary blend of herbal extracts, including echinacea; and that a "PM" version promoted for nighttime use also included chamomile and valerian. The formulas purportedly replicated those marketed by Airborne Health, Inc., which settled similar charges in 2008.

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This page was posted on July 17, 2009.